Sustainable Food Trust
There is now overwhelming evidence that humanity is living beyond its means. We are consuming and polluting in ways that are exhausting and degrading to the natural world.
Background
There is now overwhelming evidence that humanity is living beyond its means, consuming and polluting in ways that are exhausting and degrading the natural world and impacting on the lives of the most vulnerable.
Positioning
Inspired by the vision of HRH The Prince of Wales to find more enlightened ways of living, to consume, waste and pollute less and to protect, nurture and share more.
Creative response
At the core of the brand identity is the brand mark mandala. Inspired by the geometry found in nature and the seven values of harmony: respect, kindness, honest, responsibility, courage, forgiveness joy. The continued programme of lectures, study courses and training are all underpinned by the Harmony Book.
Translated into several languages, courses and training programmes the principles of Harmony have been adopted across the globe from Europe, Russia to the central Americas and the far east.
Scope of work
- Brand Identity
- Literature
- Social Media Assets
- Events & Exhibition
- Collateral
- Key visuals
- Social Media Assets
- Guidelines
Client:
Sustainable Food Trust