Developing a corporate identity
to be a global, digital first identity.

Brief

Founded in 1985 in Germany, Simon-Kucher and partnersn are an established global consultancy.

 

The primary method of working for the business is via digital channels and presentation forums. The ever increasing demands of a digital world were highlighting the deficiencies of their current identity which was out of date and static.

 

CreatedByUs were challenged to modernise the visual identity, to build additional assets and expand its appeal.

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Creative response

Adopting a digital first approach we evolved a shortened business name, redrew and emboldened the brand mark letterforms. We introduced a brand mark symbol, and built in a brand strapline. We built animated assets. Introduced fresher, bolder colours. Defined a text heirarchy, pared back layouts, and adopted strong graphic images all to increase on screen clarity, wayfinding and messaging.