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Impulse
At only 100ml it is smaller than both it’s competitors and sister products on shelf it needed to be seen on shelf.
Background
With traditional aerosol sprays in decline Impulse wanted to launch a range of new affordable fragrance go-to body mist sprays and roll ons.
Positioning
The body mist range not only needed to look & feel different to the rest of the Impulse ranges but it had to be seen on shelf.
Creative response
We needed to make it POP! on shelf.We utilised a visual pop art style to create the most impact. Bold graphic illustrations, bright colours pack a larger than life fragrance punch. Pop one in your bag!
Scope of work
- Brand Strategy
- Brand Identity
- Naming & Writing
- Product Packaging
- Retail Assets
- POS & Display
- Collateral Marketing
- E-comms & Digital Assets
Client - Unilever
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