Hugs & Co
The brand identity needed to connect directly with the materiality of the product.
Background
Hug & Co footwear s is a small family owned and run business, specialising in high quality relaxed loafers and Chelsea boots for men and women. Using only the best European leathers their shoes are crafted by artisans, to produce luxury shoes.
Positioning
In the same way that Asprey and Mulberry have built their reputations on high quality crafted goods, Hugs and Co. needed to elevate their brand identity and appeal to reflect the high quality of shoes they produce.
Creative response
The brand identity needed to connect directly with the materiality of the product. Artisan, crafted, high quality, and detailed. And as most of the purchases are online, the experience of receiving and unwrapping a Hugs & Co. shoe needed to be part of the brand experience.
Scope of work
- Brand Identity
- Naming & Writing
- Product Packaging
- Retail Assets
- Collateral Marketing
- Digital Assets
